Course curriculum

  • 1

    1 - Profitable Preps

    • Welcome to Apartment Leasing University!

    • Pre-Reading

    • Lesson 1: Leasing Professional

    • Quiz 1

    • Lesson 2: Prospect Mindset

    • Quiz 2

    • Lesson 3: Know Your Product

    • Quiz 3

    • Handouts

  • 2

    2 - Telephone & Internet Lead Techniques

    • Pre-Reading

    • Lesson 1: The Mechanics

    • Quiz 1

    • Lesson 2: Professional Phone Call

    • Quiz 2

    • Lesson 3: Phone Script

    • Quiz 3

    • Lesson 4: Internet Leads

    • Quiz 4

    • Handouts

  • 3

    3 - The Resident Experience

    • Pre-Reading

    • Lesson 1: Value Leasing

    • Quiz 1

    • Lesson 2: Concessions

    • Quiz 2

    • Handouts

  • 4

    4 - The Perfect Tour

    • Pre-Reading

    • Lesson 1: Showing & Selling

    • Quiz 1

    • Lesson 2: Tour Sequence

    • Quiz 2

    • Lesson 3: Facts Tell, Stories Sell.

    • Quiz 3

    • Handouts

  • 5

    5 - Capturing Commitment

    • Pre-Reading

    • Lesson 1: Closing Tactics

    • Quiz 1

    • Lesson 2: Closing Expert

    • Quiz 2

    • Lesson 3: The 18 Closes | Part I

    • Quiz 3

    • Lesson 4: The 18 Closes | Part II

    • Quiz 4

    • Handouts

  • 6

    6 - Objections and Resistance

    • Pre-Reading

    • Lesson 1: Objections & Resistance

    • Quiz 1

    • Lesson 2: Value-based Discussion

    • Quiz 2

    • Lesson 3: The Helper

    • Quiz 3

    • Lesson 4: Persistence

    • Quiz 4

  • 7

    7 - Marketing

    • Pre-Reading

    • Lesson 1: Importance of Statistics

    • Quiz 1

    • Lesson 2: Marketing Strategy

    • Quiz 2

    • Lesson 3: Marketing Essentials

    • Quiz 3

    • Lesson 4: Marketing Content

    • Quiz 4